Advanced Analytica Advanced Analytica: IBOM
Sign in Talk to Us
← BACK
Healthcare: Instant drug information from a photo — Structuring pharmaceutical knowledge into a governed system for faster, safer information access in live care journeys.
Healthcare Pharmaceutical RAG

Healthcare: Instant drug information from a photo

Advanced Analytica
Share

Structuring pharmaceutical knowledge into a governed system for faster, safer information access in live care journeys.

READ MORE

Critical information has to be accurate, fast, and easy to retrieve

This use case focuses on structuring clinical, pharmaceutical, and patient information into governed systems that AI tools can query reliably.

Challenge

  • Patients and professionals needed quick access to accurate medicine information.
  • Leaflet and drug information had to be retrieved safely from trusted sources.
  • Delays or inconsistency in access increased operational risk in live care journeys.
  • Users were often working from packaging, partial names, or images rather than a clean structured identifier.
  • Information had to be understandable in context, not just technically retrievable from a document repository.
  • The organisation needed a way to support faster access without creating uncontrolled summaries or unsafe interpretation.

Approach

  • Structured leaflet data into a governed pharmaceutical knowledge base.
  • Designed a photo-led lookup flow that connected the user to accurate medicine information.
  • Delivered the retrieval experience through an API-powered RAG system grounded in governed data.
  • Mapped the most common user intents, including dosage questions, warnings, usage instructions, and confirmation that the correct medicine had been identified.
  • Normalised leaflet content into retrievable units so the system could return relevant sections instead of forcing users to parse full documents.
  • Designed the lookup flow to preserve traceability back to the source content and reduce ambiguity in the returned answer.
  • Kept the system grounded in approved pharmaceutical data so retrieval remained governed even when the user journey began with an image.

Outcome

  • Faster access to drug information for both patients and professionals.
  • Better consistency in information retrieval from trusted sources.
  • Reduced risk in how medicine information was surfaced and used.
  • Improved usability in live situations where the user did not start with perfect input.
  • More dependable responses across repeated high-volume information requests.
  • A stronger model for governed retrieval in patient-facing and professional-facing care journeys.

Real-world example

A healthcare organisation needed patients and professionals to access accurate drug information quickly. We structured leaflet data into a governed knowledge base and built a photo-led lookup flow that returned clear medicine information through an API-powered RAG system.

Apply this

How does this apply to your business function?

Choose your business function to see the governed AI model, supporting content, and next steps most relevant to how your team works.

Brand & Marketing
Brand & Marketing

We often start with brand because it spans the whole organisation. See how Brando turns identity, standards, and approvals into a usable operating asset for AI.

View function
Sales, Operations & Service
Sales, Operations & Service

Apply the same operating logic across service, delivery, and internal operations so teams and systems work from governed instructions instead of local workarounds.

View function
Product & Engineering
Product & Engineering

See how structured specifications, governed runtime controls, and Brando create a clearer path from business logic to production systems.

View function
Research & Development
Research & Development

Use structured specifications, linked knowledge, and Brando to move from exploration and domain insight into practical, testable AI systems.

View function
Legal, Risk & Compliance
Legal, Risk & Compliance

Use one governed model to turn policy, controls, and risk requirements into enforceable behaviour across AI-assisted processes and agent systems.

View function
Leadership
Leadership

If you are shaping the wider operating model, see how Brando connects knowledge assets, governed infrastructure, and phased delivery into one commercial programme.

View function

Related Use Cases

View All
Use Case
Agent workflows: MCP guardrails for brand policy

Policy-aware tool access and validation for multi-step agent execution.
Use Case
Consumer platform: Assurance and drift monitoring

Measuring alignment, catching drift early, and shipping safer policy updates.
Use Case
Global media group: Policy rollout for AI content

Turning brand guidelines into executable policy with auditable approvals across teams.
Advanced Analytica

To succeed today, business leaders must respond to challenges that are not addressed by traditional approaches. They require strategic thinking that integrates people, processes, information and technology for intelligent business operations.

Advanced Analytica partners with these businesses to protect and capitalise on data, manage risk, deliver efficiency and time savings. Through enterprise-level expertise and deep industry experience, we create real value through the use of technology to turn data and artificial intelligence into strategic assets that enable businesses to move fast and stay safe.

MOVE FAST. STAY SAFE.