Product Design System Alignment
This case study shows how brand semantics can be connected to product design systems so design teams, product teams, and AI tools operate from the same governed vocabulary. The work focuses on removing duplication between brand guidance and interface primitives such as tokens, components, states, tone, and interaction patterns. By mapping brand intent into design-system structures, teams can accelerate review, make ownership clearer, and reduce the drift that appears when product execution and brand governance evolve separately.
Brand systems map directly to design system primitives, enabling shared governance across teams.